Privacy & Cookie Policy

Last updated: August 2026

The Variety Bar is an independent bar on Sauchiehall Street in Glasgow. This policy explains what information we collect when you use varietybarglasgow.co.uk, why we collect it, and the choices you have.

Who we are

• Data controller: Skullduggery Endeavours Ltd, 401 Sauchiehall Street, Glasgow G2 3LG, trading as The Variety Bar. As controller, we are responsible for your information under this policy.
• Data processor: Grapeworks Ltd (SC782424), a Glasgow marketing company, carries out our marketing and website measurement on our instructions. Where this policy refers to analytics or advertising, that is work Grapeworks performs on our behalf.
• Contact: for any question about this policy, or to exercise any of your rights, email info@varietybarglasgow.co.uk or call 0141 332 4449.

The information we collect

When you contact us. When you complete an enquiry form, ask about an event or a booking, or email us, we collect the details you provide, which typically include:

• your name;
• your email address;
• your phone number, if you provide it;
• details about your enquiry, such as an event date, party size or what you are looking for.

We use this to respond to you and to manage your enquiry or booking.

When you browse the site. We collect certain information automatically about how the site is used, including:

• which pages are visited;
• the approximate location of a visit, at country level;
• the type of device and browser;
• how you arrived at the site, for example from a search engine or an advert.

We use this to understand what is working, correct what is not, and improve the site. Some of it is collected through the cookies and tools described below; some is measured on our own servers without storing anything on your device (see “First-party measurement” below).

We do not collect special category data (such as health, ethnicity or beliefs), and the site is not directed at children under 13.

Cookies and your choices

A cookie is a small file that a website can store on your device. On your first visit, a banner asks which cookies you consent to. Nothing beyond what is strictly necessary runs until you make a choice.

We use cookies and similar technologies in three groups:

• Essential: required for the site to function, for example remembering your cookie choice. These are always on, do not track you, and do not require your consent because the site cannot work without them.
• Analytics: anonymous statistics about how the site is used, so we can improve it. You choose whether to allow these.
• Marketing: used to measure which adverts bring people to the venue. These are off by default and switch on only if you enable them yourself. We do not use your data for advertising measurement without your consent.

You can change your choices at any time from the cookie banner, which you can reopen from the footer of any page.

How the banner works. The banner gives you three options: Accept all, Essentials only, or Manage settings, where you can switch analytics and marketing on or off separately. Nothing optional runs until you choose. If you choose Essentials only, no cookies beyond the essential ones are set — declining means no tracking cookies are placed on your device at all.

First-party measurement (measuring performance without tracking you across the web)

Separately from the cookies above, we measure how our own website and advertising perform using our own systems, on our own servers at tagging.varietybarglasgow.co.uk. This shows us which channels bring people to The Variety Bar, so we can spend our marketing budget sensibly and keep improving the site.

To be straight with you about this: it runs for every visit, including if you decline cookies. It can do that because it happens entirely on our servers and stores nothing on your device — declining cookies still means no cookies. It uses information such as:

• the page you are viewing;
• the general source of your visit, for example a campaign link;
• your approximate location;
• where you have provided them, such as by submitting a form, your contact details in a protected (hashed) form.

We carry out this processing on the basis of our legitimate interest in understanding and improving our own marketing and website. This information is used by us only, internally. It is never shared with advertising platforms such as Meta or Google unless you have enabled marketing cookies. To object to this measurement, contact us at info@varietybarglasgow.co.uk and we will stop.

Advertising measurement

If you enable marketing cookies, we (through Grapeworks) measure which adverts led to an enquiry, so we know what is worth running again.

Two things are worth being clear about, because they are unusual and they are in your favour:

• This site does not load an advertising pixel in your browser. Where a site would normally run advertising code directly in your browser, ours does not. Any measurement sent to Meta is sent from our own server, after your consent, and only for the events described here.
• We use this for attribution, not for remarketing. The purpose is to attribute enquiries to the advert that produced them. We do not use it to follow you around other websites and show you adverts for The Variety Bar.

The tools we use

Depending on your choices, the site may use:

• Google Analytics 4 (via Google Tag Manager): website analytics.
• Meta (Facebook/Instagram) Conversions API: server-side advertising measurement (marketing consent only). No browser pixel is loaded.
• Google Tag Manager and our own server-side tagging endpoint: the mechanism that loads and routes the above according to your choices. Neither is a tracker in itself.
• Google Business Profile and Google Maps: used to show our location, opening hours and reviews.

Who we share your data with

We do not sell your data. We share it only with the service providers that help us run The Variety Bar and its website, and only for that purpose:

• our website host;
• our enquiry and customer system, used to manage and respond to enquiries;
• the analytics and advertising providers named above.

Each of these acts under contract and only on our instructions. We may also disclose information where the law requires it.

International transfers

Some of the providers above are based outside the UK. Where your information is transferred abroad, we rely on the safeguards required by UK data protection law, such as UK adequacy decisions or standard contractual clauses, so that your information retains the same level of protection.

How long we keep it

• Enquiry and booking details: for as long as we are dealing with your enquiry, plus a reasonable period afterwards for our records and any legal obligations — normally up to two years.
• Website analytics: according to each provider's settings, typically up to 14 months at a detailed level.
• First-party measurement data: held at an identifiable level for no longer than we need it for attribution, after which it is anonymised or deleted.

Your rights

Under UK data protection law you have the right to:

• request a copy of the information we hold about you;
• ask us to correct it;
• ask us to delete or restrict it;
• object to our processing of it, including the first-party measurement described above;
• where relevant, request it in a portable format or withdraw your consent.

To exercise any of these rights, email info@varietybarglasgow.co.uk. We will respond within the time the law allows, usually one month. If you are dissatisfied with how we have handled your information, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Keeping your data safe

We take appropriate steps to protect your information, including limiting who can access it and securing the systems in which it is stored. No method of transmission over the internet is completely secure, but we maintain measures to protect your data and to address any incident that arises.

Cookies in detail

If you decline analytics, no analytics cookie is written: measurement runs in a cookieless mode that stores nothing on your device.

Changes to this policy

We may update this policy from time to time. When we do, we will change the “last updated” date at the top, and for significant changes we will make this clear on the site.

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